2) New Labour: A spin Machine – Labour under Blair 1994- 2005 election. 97 and 2001 elections too. What were the reasons for New Labours triumphs at the polls? New Labours reliance of focus groups for deciding policy choices.
Does New Labour signify the acceptance of the ‘permanent campaign’ in Britain? Compare how New Labour worked and campaigned to The Foot Labour campaign of 1983 maybe. The Epitome of “Americanisation”? Did New Labour just lift everything from the Democrats of the 90s campaigns under Clinton?
