What distinguishes political marketing from older forms of political selling is precisely the emphasis on voter wants and needs at the start of the production-consumption cycle”. Discuss with reference to at least two module topics from the modules various eras of election campaigning.

What distinguishes political marketing from older forms of political selling is precisely the emphasis on voter wants and needs at the start of the production-consumption cycle”. Discuss with reference to at least two module topics from the modules various eras of election campaigning.

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