Summative assessment: strategic analysis on London Stock Exchange Group, PLC.Students are tasked with identifying a strategic issue that can potentially impact one or more of the London Stock Exchange Group, PLC’s business strategies.
The objective of this paper is to utilize thevarious lenses, tools, concepts, and theories to provide a sophisticated critique of the London Stock Exchange Group, PLC’s manner of engaging within a particular competitive market and/or strategic activity.
Remember that strategic analyse serves a crucial purpose in companies in determining the business strategy’s appropriateness for the future. Bear this in mind while writing a strategic analysis report and ensure that the report concludes with strategic recommendations and insightsfor the London Stock Exchange Group, PLC.
Students are required toanalyse, in detail, the business strategyof London Stock Exchange Group, PLC in the form of an individual report. This summative assessment will require students to think critically, analyse, evaluate, and apply concepts and theories.
Students should apply their research skills in finding information and use the initiative to develop insights intothebusiness strategyadopted by London Stock Exchange Group, PLC. Students should be capable of providing a thorough reflection on the implicationsof their findings to the firm and any future strategic objectives.
Students are reminded that they are expected to assess the strategic complexities and conditions needed to achieve, maintain,sustain, or develop a competitive advantage within the selected business segment and the strategic issue that the London Stock Exchange Group, PLC is facing.
Students must select appropriate tools to justify analyses and display a critical appreciation for the tools employed. Students must display evidence of their ability to link practical observations with theoretical arguments found within the academic debates.
Students must also be able to justify recommendations based on the analyses provided and the academic literature.
Students will be assessed based on their arguments’ elegance and their ability to link observations with recommended solutions to the identified strategic issue.
Getting Started:
•Include a title page that is completed with the firm’s name: London Stock Exchange Group, PLC
•Headers and Footers–Footer: Page Number–Header: London Stock Exchange Group, PLC. (the company’s name)
Required Structure
•Part 1: Strategic Context and Introduction to the London Stock Exchange Group, PLC –Approximately 800 words
•Part 2: Situational Analysis –External and Internal Environmental Analysis –Approximately 2,500 words (does not include tables and figures)
•Part 3: Strategic Recommendations –KEY WORD is ‘strategic’ ….. Shape the recommendations from your analysis–Approximately 1000 words
•Part 4: Conclusion –Approximately 200 words
Part 1: Strategic Context and Introduction to the London Stock Exchange Group, PLC (Approximately 800 words)
•This has been a part of the assessment that has been overlooked by students in the past, and something that has greatly impacted the marks.
•Support your Strategic Context and Introduction to the London Stock Exchange Group, PLC by using a few references; don’t just rely on what the firm says in their annual report/website.
•Consider the following questions when writing part 1:
•Is the organization successful or failing?
•Who are the competitors? (Strategic Groups)
•What is interesting about the London Stock Exchange Group, PLC’s strategy? Why?
Part 2: Situational Analysis Approximately 2,500 words (does not include tables and figures)
•Choose 4-5 analytical tools to conduct the situational analysis for the organization. Remember to use subheadings to tell me which tools you are using. You will see what tools you can use in the next slide. (2200 words)
•After you finish the situational analysis by using 4-5 analytical tools, remember to identity 2 key strategic issues, and describe those 2 key strategic issues in-depth. (300 words)
•When conducting the situational analysis, remember to have academic literature on the analytical tools + theories + strategic concepts. Your judgment should be backed up by evidence.
