BUSINESS STRATEGY
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Maximum word count for assessment: 2000 words
The paper consists of questions.
Please answer TWO questions of the FOUR that follow.
QUESTION ONE
Critically evaluate IKEA’s and Dell’s core strategy and discuss these from Porter’s generic strategies perspective.
(50 Marks)
QUESTION TWO
Clegg et al. (2020) show that outsourcing has become a major element in the strategies of many private and public sector organizations. What are the advantages of outsourcing, and what disadvantages should corporate leaders keep in mind when making decisions about outsourcing?
(50 Marks)
QUESTION THREE
Clegg et al. (2020) show that the Sustainable City 2030 environmental strategy adopted in Sydney, Australia, required consultation with a wide range of different agencies, partners, consultants, and communities. The leader of the Sustainable City strategy unit attributes the success of the initiative to its project culture. What were the main elements of this culture, and how did this culture help to ensure the success of the Sustainable City initiative?
(50 Marks)
QUESTION FOUR
Considering the case of Honda’s entry into the US motorcycles industry, discuss the strategies adopted and outcomes from both the Pascale and BCG view (emergent learning vs. rational analysis), as noted in the case study. Critique both the analyses by building your arguments around the drawbacks and advantages of these two approaches.
(50 Marks)
