1.Given the following scenario you will write a paper discussing several dental office webpages.Your employer wants to develop a webpage for the office but is not sure of what he wants to incorporate on the site.
You have been asked to research the project and develop a plan recommending effective features of existing sites.
2.Complete the marketing PPT and assigned readings.
3.Visit the following website.http://www.goldsteingarber.com/.
4.Do a search for at least 3 additional dental office websites to review.You are not limited to offices in Atlanta. They can be anywhere.
You may do your own search.Again,examine all the features noting positive and negative features.
5.Write a paper summarizing the features of all 4 sites.
Discuss ALL of the following points:
a.Describe the positive and negative aspects of each site.
b.Discuss the reasonswhy you selected the website.
c.Discuss what most attracted you to the site? Was it the “look” or another visual aspect?
d.Discuss what didn’t you like about the site?
e.Discuss the organization. Was it easy to navigate/user friendly?
f.Did the site provide useful links? If so, what were they and who did theytarget?
g.Did the site listservices provided? If so, were they useful?
h.Did the site incorporate social media? If so, which ones were incorporated and were they used effectively?
6.Using the research from the sites reviewed, develop your proposal to your employer. Discuss all the features your office website should incorporate and why.
This is the most important part of the paper and carries the most weight. Consider adding something else to the site that was not seen in the sites you researched.
7.Submit a link or the web addresses of the 3 additional sites you choose to review at the end of the paper or after each site discussion.
8.Paper is to be no less than 1300 words. It must be submitted as a word document and as an attachment. The paper must be double-spaced and in size 12, arial font.
