Description
ADVERTISEMENT EVALUATION:
Review this ad by either clicking on the link or watching the embedded video:
Compose a 2-3 page review in APA format that describes how this ad would or would not convince the viewers to buy this product. Do you feel compelled to buy from this company after viewing this ad?
Does the ad achieve its objectives? Compose and analysis that explains whether or not the ad is persuasive, performative, a reminder, or reinforcement advertising. Support your reasoning with 1-2 scholarly examples that sustain your opinions. Include a title page, introduction, and 3 key terms from your chapter. Present in a power point and paper.
Below are the learning objectives for this chapter.
Tell the story of advertising’s birth.
Discuss several significant eras in the evolution of advertising in the U.S, and relate important changes in advertising practice to fundamental changes in society and culture.
Tell the story of greater consumer access to information and connectivity, the rise of ad blockers, and how branded entertainment works.
Identify forces that will continue to affect the evolution of advertising & IBP.
– It states to include three key terms from the chapter which I have attached for you to review.
