Description
This project involves applying course concepts in the context of a company. You will address a marketing challenge facing a company by analyzing its context and alternatives. You will then make a recommendation and implementation as to how the company should overcome the problem.
You can identify relevant challenges by going through the recent news for articles relating to the company of your choice. Make sure to provide a minimum of 3 references.
Cover the following concepts
Growth Strategies, Porter’s 5 forces, Forecasting , Market Knowledge, Differentiation, Brand positioning, and brand Equity.
