Choose an organization
As a newly promoted Senior Services Manager, you are required by the Board of Directors to write a report to revitalize the organization’s services marketing strategy/procedure highlighting services marketing as an organisational function and a set of processes for identifying, creating, communicating, and delivering value to customers and for managing customer relationship such that benefits accrue to the organisation and its stakeholders.
Citing appropriate service marketing models, frameworks and theories, evaluate the design and development of the current services marketing strategy and proffering solution to any issue identified in your analysis.
Your work should be in a report format. You are assessment advised to:
Select an appropriate service organisation of your choice
Use appropriate models/theories to support discussion
Use relevant examples in strengthening argument/discussion
Where tables/figures are used, they must be within reason (tables/figures do not count towards the word limit)
