You will use your marketing knowledge and your sense of community to answer the following prompt.
Your answer should be one single spaced page.
The rate of cheating on college campuses has increased tremendously during the pandemic.
Using what you know about marketing, address the following prompt:
In Chapter 4, conscious marketing discusses how different stakeholders are impacted by business decisions. Choose two stakeholders in the community and address how they are ethically and emotionally impacted when cheating occurs on our campus.
In Chapter 5, we talked about the marketing environment. Choose three of the macroenvironmental factors and explain the tremendous increase in cheating.
Be specific in ways that the macroenvironmental changes have contributed to an increased rate in cheating.
