Critically evaluate the external environment in which the sports club or organisation operates.

Description

• Critically evaluating both the internal and external environment in which it operates. You must include weighting and ranking systems for the external analysis.

• Developing a rationale for the current strategic direction of that sports organisation.

Learning Objectives:

1. Critically evaluate the external environment in which the sports club/organisation operates

2. Develop a rationale for the strategic direction of a sports club or organization

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