Task: Managing Entrepreneurship, Innovation and Creativity Report
3,000-word report (excluding appendices) in the form of a personal enterprise report that explores the key themes of managing entrepreneurship, innovation and creativity underpinned by theory, practical case studies, evidence of engagement in enterprise activities, including business network events and an analysis of viable business idea/s/ or themes of your choice embodied in a concept plan.
Knowledge and Understanding
K1. An understanding of the theoretical business start-up, growth activities and risks relevant to the management of the entrepreneurship, innovation and creativity processes.
K2. How to construct and evaluate a Concept plan – with key areas of market research, marketing, operations, human resource, legal, finance and contingencies/exit strategies.
K3. An appreciation and personal reflection of the impact of entrepreneurship, innovation and creativity on your under/graduate or an entrepreneur’s journey.
References should follow the Harvard Referencing System
Figure 1 – The suggested structure of the Enterprise Portfolio
Covering Letter Cover Page
Executive Summary I
Acknowledgements ii
Content Page iii
Glossary, Acronyms and Abbreviations iv
List of Tables and Illustrations v
Word Allocation (suggested)
Task 1: My Story: In the beginning (Introduction) 200
Task 2. Research Questions 1000
Task 3. The Concept Plan 1800
Task 4* – References, and supporting documents
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100% 3000 words
