The topic of the essay is:
“Analyse the business model, and/or pricing strategies, and/or digital product characteristics of a digital business of your choice. Considering what you have learnt in this module, what recommendations could you make to improve or develop this digital business further?”.
The word limit is 2,500 words.
Instructions
Please choose a business MODEL and explain the relevance of the case( I would suggest to discus bussines model and pricing strategies)
It is crucial Apply the relevant theories discussed you can find this in the power points
Apply the approach
Important : select the framework and theories discussed on the slides power point and not something else
To conclude provide recommendations but make sure they are not wishful but based in framework
This is an critical essay so critical analysis is expected please try to be analytical and critical when developing argument and not descriptive ,also use reel examples
Rely on the reading list for references and sources also use Mackinsey papers are they are expected
Be critical. Use as many different sources you can… and support the “Findings/Results” in your assignment by using meaningful graphs, quotations and/or references.
Please use citations and quotation when relevant and references to avoid plagiarism
At least one graph is expected to illustrate
Thank you very much
