Assignment 3 will be marked as follows:
Responses 90 Marks
Clarity and Grammar/Punctuation 5 Marks
Organization and Structure 5 Marks
Total Marks 100 Marks
Objective for Assignment 3: To understand the key functional areas found in most organizations – Operations, HR, IT, Marketing and Finance ‐ all of which are adding value in order for the business to be successful, profitable,sustainable and capable of growing over time. You are encouraged to seek out current and external sources of information on your selected company. Please ensure that all sources of information are properly cited as per McMaster University standards. (90 Marks) Select a Fortune 500 company of your choice to respond to the following questions.
1.After researching your selected organization, comment on their business model. Is it sound? Does itreflect good business fundamentals as addressed in this Business Foundations course?Show at least four examples from your selected organization along with the relevant businessconcept to support your argument (maximum 1 page).
2.Based on your research, undertake a SWOT analysis for your selected organization. Identify at leastfour items for each SWOT category, and for each identified item provide a brief explanation as towhy you selected it.
3.Business leaders are constantly reviewing operational efficiency, productivity, and cost managementand balancing them off against the impact that they have on their organization’s brand andcustomer base.What kind operational changes did the company that you selected make over the last ten years asthey responded to market factors (i.e. company growth, company contraction)?
What were the implications of these operational changes to their brand? Were they positive, negative or a bit ofboth?If they did not make any operational changes, why do you think this was the case?
4.Corporate social responsibility (CSR) is an important component of many large organizations’strategic planning. Identify at least five significant CSR initiatives undertaken by your selected company. Do you feel that their various CSR practices are well aligned and legitimaterepresentations of theirbusiness and brand, or are they merely an attempt to ‘appease the public’under the façade of being a socially responsible company? Explain.
5.The economic upheaval due to the pandemic in the last year (i.e. 2020-present) has resulted in significantchanges to the global economy – many of which we are still happening today. Compare the company that you selected with another Fortune 500 company (or if thecompany that you currently work for or one that you have worked for in the past is sufficiently largeenough to be a goodcomparator, you can choose it).
How did they each respond to the pandemicand the changing business landscape? Identify and explain at least three ways that they eachresponded by referencing the relevantbusiness concepts.The total length of this assignment cannot exceed 10 pages double space
