Description
A small or medium (SME) UK manufacturing company is considering expanding into mainland Europe in June 2022.
Critically evaluate what particular aspects of the business environment it must take into account when assessing the decision to internationalise or not?
You must use examples and academic models to illustrate your answer.
Word count – 3000 +/- 10%
BMG 705 Assignment Outline
– Introduction
• Research background on reason for expansion etc….
– Company Outline
• Why expanding and why in the chosen European country
– Comparison on countries (UK and chosen EU country) based on global business environment
• This must include Cultural, Economic, Political and Legal aspects. Students are welcome to add any other important factors if they deem necessary.
– Entry Mode Analysis – Mode of Expansion and why
– Recommendations (based on key findings)
– Conclusion
In addition you need to think what academic models can you use and perhaps where and how. A good starting point would be lecture slides.
