Integrated Marketing
Description
Integrated Marketing communications is an important part of marketing since the company does not only need to create value to the customer but to communicate the value as well.
Choose a domestic company that entered another country and discuss its integrated marketing communication strategy. (discuss if there are any legal constraints, any linguistic limitations, cultural differences, and the different media that has been used by the company to reach its customers) .
Explain the types of advertising they are using (you can post a video of the ad being used ) and analyze it in detail in terms of how it fits into the culture and how is it different from the domestic advertisement being used in the US .
For instance Gillette ads are different in the US from the ones in Europe . McDonald’s ads in India are different from the one in the US.
