Description
This assignment requires you to complete your advertising campaign for the client you have chosen for CW1. Having completed the situational analysis for CW1, you need to finalise your advertising objectives. Now you are required to develop and deliver an original advertising campaign. This campaign must include at least one of the following elements of original advertisement creative design: print, video, radio, digital, online, or any other indoor or outdoor advertisement and media required by the client of your choice. Then you should present your campaign(s) to the examiner(s) along with other requested details (see below) in form of a Pitch presentation.
CW2 must focus on the same client that you selected for CW1.
Your pitch presentation will be scheduled as individual time slots of 15 minutes (which includes setting up and time for assessor questions, the pitch itself should be 10 minutes). The schedule will be published on the VLE. The presentation is the core part of this assessment.
You are also required to submit using TurnItIn any supporting materials (e.g., the PowerPoint presentation) of the pitch.
You should follow the recommended steps to develop and deliver your pitch:
Recap on relevant key issues.
Finalise objective(s) for the advertising campaign(s)
Explain your strategy and tactics
Explain the development and creative process behind your ideas
Demonstrate and discuss your advertisement campaigns
Discuss how your advertisements will influence consumers
Discuss budget and timeline
Justify how your campaigns will be evaluated
For each of the content sections above you are expected to find, integrate and correctly reference a range of sources (academic journal articles or books) in addition to any other practical sources you may use. These sources should be used to provide theoretical and practical arguments to underpin your work. You will lose marks if you do not integrate such sources. There is a list of acceptable academic journals to utilise below:
Relevant Academic Journals:
Journal of Advertising
Journal of Advertising Research
Journal of Interactive Marketing
International Journal of Advertising
Journal of Marketing Communications
Journal of Brand Management
This assignment is designed to assess learning outcomes:
1. Take a professional standard brief, undertake research that will support creative advertising planning and establish the context for developing advertising campaign ideas.
2. Develop a set of visual images and/or other forms of creative designs that meet professional standard creative brief requirements
3. Develop a set of text ideas that meet a professional standard creative brief requirements
4. Produce a professional presentation pitch that indicates the developmental process and justifies the
final execution ideas in relation to the set objectives
