Beyond the Bean
What marketing challenge do Greig and Peck face?
Perform an internal and external analysis.
Review the customer segments and determine which of them should represent the venture’s target market. Support your reasoning.
Evaluate Greig’s pricing plan for table rentals to play board games. Would you charge each table by the hour or would you charge each customer a fee for unlimited time.
Would you recommend that Beyond the Bean add alcoholic beverages to its menu? Support your recommendation.
Prepare a detailed promotion plan for Beyond the Bean to ensure maximum exposure and success. Identify the specific message to be communicated to customers in your promotions.
