Extension of the product range
Report title
Name of section (for example Introduction, Methodology etc) number
Introduction/Methodology
Briefly outline the basis of your analysis i.e. what you have done in part a) and explain the meaning of the terms used such as net cash flow, discount factors, present values and net present values and why you have done this i.e. refer to the brief.
Initial Conclusion
Using the net present value, along with the cash flow, decide whether or not the development is financially worthwhile and explain why/why not.
Sensitivity Analysis
Identify at least four key factors from the cash flow that you think influence your decision above. Make reasonable changes to the values of these factors and determine how these changes affect your decision above.
Determine the value that each key factor would have to take in order to reverse the decision above and comment on its likelihood.
Market Intelligence/Competition
Gather market intelligence on the designer clothing market and Bristol together with details competition.
Final Conclusion and Recommendations
Draw all of the material together and make a final recommendation. Include any other relevant information. The recommendation must be supported by clear reasons and stem from the evidence you have reported.
References
List any references/sources that you have used including web sites. Use a standard referencing format
Appendices
Include any supporting information not included in the main body.
