Describe the Impact of promotional activities on fast moving consumer goods (FMCG) sector.
Description
Project Aim
To investigate the impact of promotional activities on fast moving consumer goods sector.
Response is required Response is required
Project Objectives
1. To find out the impact of promotional activities on fast moving consumer goods sector.
2. To determine the influence of promotional strategies on the performance of fast moving consumer goods.
3. To briefly examine the different sales promotional techniques.
4. To examine the need for sales promotion as an effective promotool.
5. To examine the impact of sales promotion on the competitiveness of fast moving consumer goods.
Both secondary and primary research.
No need for the title page and table of contents.
