The Case of Brunel Engine Components
BBM-5-HRE Brunel case study assignment submission brief
Assignment tasks
Carry out a survey of Brunel in terms of its current strategy in relation to its external and competitive environment, commenting on what may restrain and assist any proposed changes to the organization.
Identify three major HRM practices that could have an effect on the future success of Brunel and how these might be developed or changed.
What specific recommendations would you make for these three practices and how they support one another to achieve success for Brunel?
The student response will be marked against the following criteria:
· The analysis of the environmental and competitive context of the organisation is apposite, drawing on appropriate analytic methods and contemporary data;
· The internal context of the organisation is examined critically from a strategic HRM perspective using appropriate theory and models;
· Conclusions drawn from analysis are realistic in terms of the context and argued in the light of the theoretical perspectives used;
· Clear and achievable recommendations are developed to deal with the specific problems and opportunities;
· The report is structured and written so that recommendations are persuasive;
· Significant and appropriate use of referencing is used throughout to substantiate statements and arguments, using Harvard format.
