Disruptive Marketing Plan: Brand Proposal
Product/Service Topic Identification
Each student must choose an existing consumer product/service to analyze for the Disruptive Marketing Plan. You will submit a proposal in 750–1000 words in regards to your idea using the provided template. Three references, including one Journal of Marketing reference, are required.
• Authored articles must be used to meet your requirement. An authored source is simply one that is associated with a person’s full name. No wikis, blogs, videos, podcasts, dictionaries, encyclopedias qualify as a formal authored source. It is fine to use a website like the United States Census Bureau, but there is no ‘human’s name’ associated with it. You may use it, but it will not count as one of the required authored sources you must deliver.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Discussion: Disruptive Marketing Thread must include and cite two of your references used for the Disruptive Marketing Plan Project
