Write 1000 words minimum on the classic Theodore Levitt 1960 paper called Marketing Myopia.

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Marketing Paper: Myopia Assignment Instructions

You will write 1000 words minimum on the classic Theodore Levitt 1960 paper called Marketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffers from marketing myopia when a company views marketing strictly from the standpoint of selling a specific product rather than from the standpoint of fulfilling customer needs. This course is customer-centric. This assignment supports your thinking as you prepare your seminar paper on market disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation is doing new things.” Three scholarly authored references required, including the Marketing Myopia article.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

For each thread, students must support their assertions with at least 2 scholarly authored citations in current APA format, with at least one new reference from a Marketing Journal to support the topic researched. Any sources cited must have been published within the last five years, except for the Bible.

Note: Scholarly Marketing authored references are an authored source in which a human’s name is associated with the work

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