1. Watch the following Airbnb founder’s video
Blitzscaling 18: Brian Chesky on Launching Airbnb and the Challenges of Scale
(Links to an external site.)
-Summarize the video in details.
-Use bullet points in summarizing the video.
2. Describe Airbnb’s target market using demographic variables (age, gender, education, income, profession, and lifestyle).
3. Analyze Airbnb’s marketing strategy. What are the competitive advantages of Airbnb over traditional hotels such as Marriott and Hilton? Explain the competitive advantages of Airbnb in details.
You may check the firm’s website.
www.airbnb.com
