creation of an Opportunity Analysis Plan.
The final project for this course is the creation of an Opportunity Analysis Plan. The main purpose of this project is to thoroughly evaluate a business idea at the early stages of development, which is often where many of the challenges exist. This assignment will give students an opportunity to thoroughly analyze
a business venture and develop critical thinking patterns to avoid mistakes or pitfalls in business opportunity development.
The final product represents an authentic demonstration of competency because it provides students with the critical thinking skills needed to evaluate either their own business idea or the ideas of others. It also encourages students to ask key questions before dedicating resources to ideas that may not be successful. The project is divided into four milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Three, Five, and Seven. The final product will be submitted in Module Seven.
Main Elements
In the Opportunity Analysis Plan you will document the viability of an idea, state its competitive advantage, and outline a business path. Students should deliver a concise report of findings and two video presentations.
Title page: <Your Business Idea/Name> Opportunity Analysis Plan
Report includes the following sections:
Section 1: Description of Idea
Provide general overview of idea
Explain how it solves a problem, meets a need, and so on
Describe the basic business concept (textbook worksheet, Chapter 2)
Discuss/evaluate the competitive advantage
Section 2: Market Analysis
Include the short paper from Milestone One
Section 3: Assessment of the Entrepreneur and the Team
Where are the knowledge gaps and how are they covered?
How is the team structured?
