Case study question:
In July 2016, in Philadelphia, aspiring entrepreneurs Steven Sclarow and his friends had developed a proof-of-concept prototype for the “Drinks-Up!” mobile drinks- ordering app, a digital innovation designed to provide a better bar experience. The team had received an investment proposal that included a plan for app development and a partnership opportunity from the potential investor’s company, and they were facing an investment decision:
Was an agreement that would see the investor develop the app the right option to develop Drinks-Up!…? You can read more about this in the case (Drinks-up attached)
Consider what you have learned about the internet and disruptive innovation. Do you consider Drinks-Up! a disruptive innovation? Why or why not?
Instructions:
– Write clear ideas based on the material and the 2 readings attached.
– In reading 1, read the introduction only.
– Avoid writing repetitive information (as general information about the
company).
– Add references when required.
– Add graphics when required.
– There is no requirement for any style of response – you can use bullet points
as long as you address the questions.
– Max 500 words
