The textbook worksheet “Your Elevator Pitch” in Chapter 4 provides a great outline. What makes a pitch work? Consider how to convey your unique selling proposition while reinforcing your brand.

Discussion: Creating the Perfect “Pitch”

The objective of this discussion is to help you delineate the key ingredients for the ideal funding pitch. This is not to develop your actual presentation (though it should help with the Final Project) but rather to define what, generically, makes for the ideal presentation.

The textbook worksheet “Your Elevator Pitch” in Chapter 4 provides a great outline. What makes a pitch work? Consider how to convey your unique selling proposition while reinforcing your brand.

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