Business Strategy
Using this Discussion Board:
List the various strategies employed by AMD to achieve competitive advantage (refer to the previous activity: Competing with Intel, AMD’s strategy to break a monopoly).
Present three strategies employed by the organisation discussed within the Week 1 Discussion Board area (or an organisation known to you) to achieve a competitive advantage in its sector and explain whether the strategies employed by AMD could work with the organisation discussed.
Ensure that your analysis of the case study identified for the week is no more than 200 words.
Your posts should employ a minimum of two quality pieces of literature published within the last 5 years (with the exception of seminal texts) to compare the resources and capabilities of your own organisation (the organisation discussed within the Week 1 Discussion Board activity or an organisation you are familiar with) with that of AMD.
Thereafter, you will return to the discussion forum and:
Read and respond to posts of at least one student
Respond to each post using approximately 130 words.
Post below,
By understanding the business model of its biggest rival, Intel, AMD has improved its strategy execution. Furthermore, by Implementing functional strategy types, such as Differentiation and Growth strategies, AMD can capitalize on its capabilities (Smartbiz, 2021).
Using a SWOT analysis AMD identified, not only their own; Strength, Weakness, Opportunities and Threats but gathered data on their rivals to enhance their market share (Amason, 2011, 52). In addition using a framework such RBV, to combine internal and external comparable, could have helped explain where AMD were less profitable in the marketplace (Collis, 2008).
AMD obtained incremental business by fulfilling orders Intel failed to do so, supporting its Growth strategy (Amason, 2011,141). To optimize growth the Differentiation strategy was implemented. AMD offered a broader and more accessible range of products than Intel, as a result AMD grew its marketshare 10% year on year (Amason, 2011,141).
Similarly the Portmeirion Group, with over 700 years of intellectual property, has also implemented a Growth and Differentiation strategy (Portmeirion Group, 2021). Acquisition strategy has enabled the Group to gain market share by reducing the competition, by bringing them in-house (Smartbiz, 2021). Portmeirion plan to integrate with third party systems to grow their online platform providing a growth opportunity for companies such as AMD (Portmeirion Group, 2021).
