Define the role of marketing and give an example of marketing within the context of an organisation.

The importance of different business functions

Follow the structure and read the attached.

1. Headings

2. Introduction: suggested word count is between 50-75 words

-Rephrase/reword the task of assignment

-Mention the aim of assessment (what you want to achieve by writing this essay?)

Body of essay

Paragraph 1: suggested word count is 200 words

-Define the role of marketing and give an example of marketing within the context of an organisation

-Define the role of finance and give an example of finance within the context of an organisation

-Define the role of operation/production and give an example of operation/production within an organisation

-Define the role of human resources and give an example of human resources within the context of an organisation

3. Paragraph 2: suggested word count is 200 words

-Explain why it is important for all of these business function to work together

-Give examples of organisations where these functions work together

4. Conclusion: suggested word count is 50-75

-Briefly define the role of all business functions

-Briefly state why is important for all business function to work together

-Briefly state which organisations you mentioned in the body of your work

5. Bibliography/Reference list

Minimum of five resources:

-At list one book and four websites

Ensure that the reader can access the websites.

Porter, M.E. (1990) The Competitive Advantage of Nations. New York. The Free Press.

Reference the work according to the Harvard style

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