Assessment :Strategic Marketing Plan (10 pages)
Heading : Create a strategic marketing plan for an organisation of choice using a planning framework such as SOSTAC and a range of appropriate marketing frameworks and tools.
Length: 10 pages
Rationale: Using an accepted planning framework to show the students’ ability to apply theoretical frameworks and write a marketing plan that can be delivered.
Task:
The creation of a strategic marketing plan that can be operationalised by the marketing team is a task that the Marketing Manager often has to undertake.
The plan should be detailed, using appropriate frameworks but also be succinct. Frameworks should be applied NOT described and all steps of the planning process should fit into 10 pages/sides of a4.
This is NOT a report or essay and there are no marks for decoration, large logos, unapplied theory etc.
This is a professional piece of work that a marketer can use to deliver a strategy.
SOSTAC: for each part put 2 to 3 frameworks and if you are using SWOT/TOWS, put TOWS in plan and SWOT in Appendix.
Every framework should be in tabular format to avoid whitespaces
