What are the disadvantages local establishments like Pepe’s Pizzeria face when expanding into different areas?Explain

Marketing concepts

This Forum addresses the marketing concepts and understand how they are implemented. Concepts include objective of advertising and promotion, promotional mix, advertising, sales promotion, public relations, and publicity. You will also describe the major types of markets and marketing approaches.

Prompt

Watch the video. Answer the critical thinking questions.

https://ng.cengage.com/static/nb/ui/evo/index.html?eISBN=9781337911276&id=1173836721&snapshotId=2389469& (Links to an external site.)

Resources

Reference chapter 12, and video.

Sources

Company website, www.pepespizzeria.com, accessed August 2, 2012; Company Facebook page, www.facebook.com/FrankPepes, accessed August 2, 2012.

Critical Thinking Questions

Using information from the case and the video, answer the following questions:

1. What are the disadvantages local establishments like Pepe’s Pizzeria face when expanding into different areas?

2. How has Pepe’s Pizzeria helped its loyal customers retain their sense of belonging with the brand, even after diversifying to different locations?

3. Briefly explain the public relations, advertising, and marketing techniques used by Pepe’s Pizzeria while expanding to new locations.

4. Briefly describe consumer market segmentation (demographic, geographic, psychographic, and behavioral). How is the consumer market different than business markets?

 

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