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Tag: Sales Promotion

What are the disadvantages local establishments like Pepe’s Pizzeria face when expanding into different areas?Explain

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Marketing concepts This Forum addresses the marketing concepts and understand how they are implemented. Concepts include objective of advertising and promotion, promotional mix, advertising, sales promotion, public relations, and publicity. You will also describe the major types of markets and marketing approaches. Prompt Watch the video. Answer the critical thinking questions. https://ng.cengage.com/static/nb/ui/evo/index.html?eISBN=9781337911276&id=1173836721&snapshotId=2389469& (Links to an […]

What is your take on the sales promotion strategies used by Tim Hortons? What marketing and communications objectives do they meet? How does Tim Hortons integrate sales promotions with other components of the marketing communications mix?Explain

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Integrated Marketing Communication Discussion : Tim Hortons – Roll Up the Rim The purpose of this discussion is to reflect on your learning and to further your understanding of sales promotion and its role in the marketing mix by reviewing Tim Hortons’ RRoll Up the Rim To Win® campaign. 1. Review: Get Excited Canada: RRoll […]

Define sales promotion.Give three examples of sales promotion and describe each,which sales promotion technique do you think is most effective?Discuss

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Advertising and Promotion Management Advertising – 100 points Advertising is an important function of a firm and has the potential to contribute to brand equity and the financial success of firms. Also, advertising has different purposes depending on the goal of the firm. Using what we have discussed in class, answer the following questions in […]

Compare and contrast the branding strategies from a marketing communications standpoint of two competing high street clothing retailers in the UK.

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Assignment support notes TASK ONE Using a UK electric car market as the scope for your study, critically analyse how the concept of: a. Perception of risk b. The elaboration likelihood model are used in the formulation of marketing communication strategies The purpose of this task is to test your understanding of two important concepts […]

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