Do individual critical analysis and answer the following :
Choose one laptop brand from this list: Dell, Acer, Asus, Lenovo, Microsoft, Samsung, Toshiba, Sony, Huawei and Apple and discuss:
How your chosen brand (of CW1) uses Motivation theories to influence repeat-purchase and build customer loyalty
How your chosen brand (of CW1) uses Perception theories to influence repeat-purchase and build customer loyalty
How your chosen brand (of CW1) uses Personality theories to influence repeat-purchase and build customer loyalty
How your chosen brand (of CW1) uses Lifestyle theories to influence repeat-purchase and build customer loyalty
Students do not have to do any primary research. They can use and link the group’s primary research (of CW1) to analyse.
Include tables and pictures in the actual report.
You can only go 10% over the word limit in the report. Any extra analysis that you cannot fit into the report, shift them to the appendix. However, you must include the following sentence in the actual section of the report: e.g. “for further analysis on how your chosen brand uses personality theories to influence repeat-purchase and brand loyalty please refer to appendix 2”.
Remember to use Academic theories and frameworks from Consumer Behaviour Textbooks and related journals from Locate and Google Scholar.
Suggested Table of Content:
Introduction
How your chosen brand uses Motivational Theories
How your chosen brand uses Perception Theories
How your chosen brand uses Personality Theories
How your chosen brand uses Lifestyle Theories
Recommendations & Conclusion
Reference List
Appendices
Appendix 1
Appendix 2
Appendix 3
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