Marketing Strategy
As a Marketing Executive for a chosen company, you have been asked to write an offline and digital marketing report that will determine the company’s approach the next twelve months.
As part of developing your report, you have been asked to specifically address the following areas:
1) Critically assess the significance of Three Key Marketing Issues, in relation to their current offline and digital marketing strategy.
You need to explain the three key marketing issues in full and assess their potential implications so that their relevance and significance is clear.
Note that the task is to be able to draw a bigger picture that helps you identify key challenges or opportunities by using the audit tools.
In order to do this, you will need to provide, in the appendix, a detailed environmental scan of the company using x2 different audit tools and a detailed digital marketing audit using x1 audit tool.
You should refer to your offline/digital marketing audit (appendices) wherever necessary in the main report.
2) Set suitable Marketing Objectives (between3-5) which will enable your chosen company to address the previously identified issues and to support their growth in the next twelve months.
3) Critically evaluate the company’s existing Segmentation Targeting and Positioning and recommended any changes aligned with the issues and objectives identified previously.
4) Develop and justify detailed Offline and Digital Marketing Recommendations that address Three Key Marketing Issues, aimed at the appropriate Segmentation Targeting and Positioning and contributes towards achieving the set Marketing Objectives over the next twelve months.
