Analysis of ‘ company name’ business model and its scalability
Description
Choose a start-up (less than 7 years old) that you find interesting and carry out research and conduct an analysis of the start-up’s business model and its scalability.
It could be a start-up that you read in the news or a competitor of your group project start-up. It is important that you don’t choose a company that is already well established and has significantly scaled such as Google and Facebook.
The length of the report should be no more than 2,000 words excluding references and appendices.
The essay should demonstrate your understanding of the conceptual framework discussed in this module and how the framework might be applied in the analysis of the chosen start-up’s business model.
The coherence of essay structure and clarity in the overall presentation of the argument, and the appropriate use of literature and cases to support your argument are essential.
