Assessment Topic
Identify an existing classic/conservative SME of your choice, preferrably in a city/region where you have lived over the last 24 months. You are assigned the newly established role of the Digital Transformation Officer (DTO) in this organization. Over the next 12-18 months your job is it to lead the digital transformation of the company – from planning to controlling and optimizing the outcome.
The CEO of the company wants you to present a solid plan/roadmap for the months ahead in the next board meeting. Prepare a report including the status quo as well as the pillars of your over-arching strategy.
Assessment Guidelines
The case study should include the following points:
• In the first part of the case study provide details about the company chosen (industry, location, registration number, website [if applicable]). Furthermore, also elaborate on the history of the organization.
• Summarize in short the status quo of the organization. Focus on the value chain as well as market positioning.
• Describe a possible target scenario of the company in the 5 year- timeframe.
• Identify key pain points, which could hinder the accomplishment of the goals set.
• The main part of the case study should be a drafted, logically constitutive plan for the different fields of digital transformation applicable to this specific company.
Refer to the content of the module for more details.
There are no budget constraints for you.
Purpose
By analyzing a local SME with its needs for digital transformation, a manager can come up with a tailor-made plan to lead the organization to a successful future.
Therefore, the understanding of influencing factors as well as the importance of a well-structured plan, which is also adopted by internal stakeholders have to be emphasized.
By grasping the potential of digital transformation for the future business, the manager shows flexibility and resilience in driving decisions for companies in various industries as well as in different stages of the life cycle.
Links to module intended learning outcomes
The assignment relates to the following intended learning outcomes for the module:
• Define the basic domains of digital transformation to inform organizational strategy, structure and
propensity to change.
• Present, analyze and discuss digital transformation strategies in a case study format.
• Identify and explain the key challenges that can help and hinder a successful digital transformation
strategy.
• Analyze and differentiate drivers of and opportunities for digital transformation.
• Examine cases of transformation to distil underlying reasons for strategic choice and underlying causes for realized performance.
