Review the “Marketing Excellence: The Ritz-Carlton” case study on pp. 425 of your textbook. Bring another hotel into the discussion and discuss how they maintain their brand promise to their customer base.

Discussion Question

Review the “Marketing Excellence: The Ritz-Carlton” case study on pp. 425 of your textbook. Bring another hotel into the discussion and discuss how they maintain their brand promise to their customer base.

Make certain to select a hotel that has not already been mentioned.

Include the name of the person or question to which you are replying in the subject line.

 

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