Marketing Excellence Archives

Review the “Marketing Excellence: The Ritz-Carlton” case study on pp. 425 of your textbook. Bring another hotel into the discussion and discuss how they maintain their brand promise to their customer base.

Posted on December 1, 2021 by Ambrose

Discussion Question Review the “Marketing Excellence: The Ritz-Carlton” case study on pp. 425 of your textbook. Bring another hotel into the discussion and discuss how they maintain their brand promise to their customer base. Make certain to select a hotel that has not already been mentioned. Include the name of the person or question to […]

Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW?

Posted on May 9, 2021 by Ambrose

Instructions Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation […]

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Tag: Marketing Excellence

Review the “Marketing Excellence: The Ritz-Carlton” case study on pp. 425 of your textbook. Bring another hotel into the discussion and discuss how they maintain their brand promise to their customer base.

Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW?