Marketing Management: Marketing Communication
Description
Write an essay on Marketing Communication covered in the Marketing Management module. In your essay demonstrate what you’ve learned as well as apply it to a real-life situation and reflect on its usefulness and relevance.
First, discuss the concept/theory/model/idea and show why it is useful and important. Second, apply it to your own work and show how it is or may be relevant to you and/or your company.
Word count: 2500 Max.Ensure you declare the word count on the front of your submission. Work will only be marked up to the maximum number of words (plus or minus 10%).
Assessment criteria
Your essay will be assessed on:
The extent to which you provide a concise, clear and accurate explanation of the concept and its relevance and usefulness
The extent to which you provide an effective and insightful application of the concept to your own work
The extent to which you draw useful and relevant insights and implications
The extent to which you support your arguments and are able to present persuasive opinions
The extent to which you produce a logical and well-written piece of work
Evidence of critical and original thinking.
Plagiarism: Plagiarism is the presentation of another person’s thoughts, words, images or diagrams as though they were your own. Another form of plagiarism is self-plagiarism, which involves using your own prior work without acknowledging its reuse.
By submitting this assessment, you certify that you have read and understood the above definition of plagiarism and that the work presented is entirely your own, except where indicated.
In addition to this you also confirm that any text you have reused from a previous assignment has been referenced correctly. Random plagiarism checks will be undertaken on student work.
