Description
Construct a Marketing Plan to launch your new product, service or company.
It is to be submitted as a written report of 1,750 words (+/- 20%) excluding creative mock-ups, posters, appendices & references, via the Bart system, in pdf format.
Format Your Marketing Plan should include the following:
1. Executive Summary
2. Analysis of the Macro environment, Industry & Market
3. Marketing Strategy
a. STP application
b. Marketing Mix (your poster from assessment 2)
4. Financial Plan note that you need to recognise the importance of sustainability in your overall concept, where applicable.
