Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the components of a good mission statement.

 Principles of marketing

MLA

Essay question :

Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the components of a good mission statement.

1-2 pages

-source to use quotes from( (S) MKTG: Principles of Marketing
Charles Lamb, Joe Hair, & Carl McDaniel, 2021 Cengage)