PRINCIPLES OF BUSINESS MANAGEMENT
Instructions:
• Assessment 2 is divided into TWO (2) parts. This is Part B of the assessment. (Find attached, part A )
• Use the Calibri 12 point font with 1.5 spacing.
• Type the question number and heading with your answer/response underneath.
There is an indicative word limit provided for each answer. You also need to number all pages except for the cover page supplied and reference list pages.
• Use the Instructional Words on the last page of this assessment to guide your responses to the questions.
• For this assessment, you are also required to read other credible academic literature relevant to the questions and a minimum of FIVE (5) resources are required overall. You need to show evidence of this by including in-text citations throughout your assignment.
Important: APA referencing is essentially required for in-text citations and reference lists. If you are unsure how to do APA referencing, refer to the Library resources.
EVALUATING A COMPANY OF CHOICE
For this assessment, you need to answer questions based on the same company you chose for Assessment 2 (a).
QUESTIONS
1. Based on content covered related to organisational strategy, analyse the business strategy this organisation operates with, including “what is the source of its competitive advantage?” Use appropriate academic references to support your answer. (500 words; 15 marks)
2. Identify one challenge this organisation is facing currently and discuss whether the existing strategy will be useful to get the organisation through this issue. Use appropriate academic references to support your answer.
PRESENTATION REFERENCING (5 marks)
Your assignment should be submitted in the recommended format and use appropriate referencing. The written response should not exceed the word limit indicated, and the answers must be clearly established, researched and credible. Do a spelling and grammar check to avoid spelling errors.
Include in-text citations and a full APA reference list. A minimum of FIVE (5) credible academic sources need to be included.
Include AGCM Cover Sheet.
