Marketing Plan for High School Athletic department
• An Introduction:
Opening paragraph will include school/community demographics and a brief description of your project.
• Subsequent paragraphs must include the following six items:
1. Who Stakeholders the project is designed to benefit
2. What Purpose of the project of project
3. When Timeline for development and implementation of the project
4. Where Population and/or location where project will be implemented
5. Why Need for the project and any risks identified (costs, change, personnel, etc.)
6. How Implementation process and sequencing of events.
• Assessment and Evaluation:
Show supporting data, e.g., newspaper articles, Board of Education minutes, newsletters, etc., where applicable.
• Conclusion
Describe the impact on stakeholders and the expected time for project results.
