Create a 10-minute presentation describing and critiquing a Media campaign of your choice.

Assignment:

Create a 10-minute presentation describing and critiquing a Media campaign of your choice. It can be from any sector as long as it has/had a Paid Media component.

You are required to explain:

● Why have you selected that campaign

● What the campaign was about and what it was trying to achieve along (campaign objectives)

● Who do you think it was trying to reach (audience)

● Finally, we require you to assess what the strengths of this campaign was and how in

Your opinion could be improved.

Things to Consider:

Ensure any stats and claims used in presentation are backed up with sources.

Keep to 10-minute timing for presentation.

Presentation Format: Open for you to choose

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