Assignment:
Create a 10-minute presentation describing and critiquing a Media campaign of your choice. It can be from any sector as long as it has/had a Paid Media component.
You are required to explain:
● Why have you selected that campaign
● What the campaign was about and what it was trying to achieve along (campaign objectives)
● Who do you think it was trying to reach (audience)
● Finally, we require you to assess what the strengths of this campaign was and how in
Your opinion could be improved.
Things to Consider:
Ensure any stats and claims used in presentation are backed up with sources.
Keep to 10-minute timing for presentation.
Presentation Format: Open for you to choose
