Conduct research on the social media platforms you plan to utilize. What type of content performs well on the platform? When and how often should you post? What are the strengths/weaknesses of the platform?

Brainstorm a Social Media Campaign

Using/Choosing ONE scenario which is provided below, create a social media campaign for the organization. Use these questions to help organize your ideas before developing a formal proposal.

Name the organization and product/service you will be marketing.

Describe the key features and benefits of the product or service.

Name or provide a tagline for your social media campaign.

Who is your target market? Provide information about demographics, geographic, and psychographic.

What platforms will you use for the campaign? Why were these platforms selected?

How will you encourage your target audience to interact or engage with the post(s)?

Conduct research on the social media platforms you plan to utilize. What type of content performs well on the platform? When and how often should you post? What are the strengths/weaknesses of the platform?

(Choose ONE below)

Scenario 1: A new market, sparkling water company would like to generate buzz about their new product.

Scenario 2: A local non-profit organization that helps veterans find jobs is in need of additional employer partnerships.

Scenario 3: A cancer research facility would like to generate additional funding for a research project.

Scenario 4: A major car manufacturer would like to generate a buzz about their newest mid-size vehicle.

Scenario 5: A make-up company would like to drive awareness to the organic ingredients being used in their products.

Scenario 6: A baseball team would like to increase their ticket sales.

CONTINUE ON TO THE NEXT PAGE FOR FUTHER INSTRUCTIONS:

Social Media Campaign Proposal

Imagine you are competing with other social media consultants to propose a campaign for a potential client. In this project you will create social media marketing proposal for the client. The document should be a business document and should look and feel professional throughout.

IN THE HEADING:

Client organization name
Project name
Your name
Date

OVERVIEW

Provide a summary of the organization and product/service

Include product/service features and benefits

Target market of the product/service

Include demographic, geographic, and psychographic

PROBLEM STATEMENT

What problem are you trying to solve? How will they know when they have accomplished their goal? Why does the organization need this social media campaign? What is the campaign trying to accomplish? What is the time frame?

PROPOSED SOLUTION
Recommend your social media campaign
Describe the campaign in detail (be specific about what you will be posting)
Define the tone, style, and design
Provide a name or tagline
Explain why the campaign is best for this product/service
Timeline for campaign (this may be in a graphic or table)
Goal of the social media campaign – how will you measure this success?
How the campaign will solve the organization’s problem
RESOURCES NEEDED
Explain the social media platforms that have been selected for the campaign and WHY they were selected
If you chose different platforms, how will the content vary by platform?

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