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Which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the past? Which strategies do you believe will be most successful for the two firms in the future? Why?

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Part-A: Case Study Max Marks- 7.5 Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E- book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: 1. Perform a SWOT […]

Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain?

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Part-A: Case Study Max Marks-7.5 Read the Chapter Case Study “The Coffee Wars” from Chapter No- 2 “Developing Marketing Strategies and a Marketing Plan” Page: – 58 and 59 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions: Perform a SWOT analysis for Starbucks […]

Define the problem among the target population . Research and gather data and statistics on alcohol use among the target population Identify evidence-based practices used for the target population . Identify a social media platform for the campaign and describe the rationale for the platform.

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Social Media Campaign Proposal – Alcoholism in the Police Force Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population. Define the problem among the target population . Research and gather data and statistics on alcohol use among the target population Identify evidence-based practices used […]

Determine if interventions have been conducted in the past and, if so, whether they were successful. Identify whether those strategies can be improved or adapted in the current intervention.

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Diabetes Problem- Why is it important? Approach- What will be accomplished? Progress- How will you measure it? Success- How will you define it? 25 Health Problem Statement Determine whether there is sufficient evidence to suggest that a health problem definitively exists within a certain population. Back this up with statistics from a reputable source. Choose […]

Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among active duty personal aging between 19 to 30 years of age.

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Alcohol in U.S. Society Social Media Campaign Proposal Instructions Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among active duty personal aging between 19 to 30 years of age. * Again the target population is active duty personnel aging between 19 to 30 years of age* ** Use […]

Conduct research on the social media platforms you plan to utilize. What type of content performs well on the platform? When and how often should you post? What are the strengths/weaknesses of the platform?

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Brainstorm a Social Media Campaign Using/Choosing ONE scenario which is provided below, create a social media campaign for the organization. Use these questions to help organize your ideas before developing a formal proposal. Name the organization and product/service you will be marketing. Describe the key features and benefits of the product or service. Name or […]

Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population.

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Alcohol in U.S society Description Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population. (The target population is single parents. The media platforms used are Instagram and Tik Tok) Define the problem among the target population Research and gather data and statistics on alcohol […]

As an intern for Dunkin’ Donuts, you have been asked to develop a social media campaign for a new glazed muffin. The objective of the campaign is to increase awareness and trial of the new line of muffins. How would you go about putting such a campaign together?Explain

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For this Discussion Board Forum, choose no more than 2 of the following questions to discuss in your thread: For the category of retail sales that you selected for your project in this course, describe the pricing strategies that you would use and explain why. Describe the pricing strategies that you did not choose and […]

Create a social media campaign, and present your campaign recommendations in a powerpoint presentation.

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Assignment  : Social Media Campaign In this assignment, you will create a social media campaign, and present your campaign recommendations in a powerpoint presentation. This assignment provides you with an opportunity to demonstrate the achievement of the following course learning outcomes: Demonstrate knowledge of social media tools as they apply to public relations Apply research […]

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