Present an analysis of a disruptive business
Assessment instructions
To complete this assessment task, you’ll need to choose any one of the following organisations:
• Tesla
Task
Present an analysis of a disruptive business. Drawing on the information from the case studies and other sources you identify, prepare a Powerpoint slide deck that outlines the following:
• What were the origins of the business?
• What are the key features of the industry it is in and who are the main competitors?
• How did it disrupt the market?
• What does its business model look like compared to traditional competitors in the industry?
• How have incumbents responded?
• What are the opportunities for this business in the future? In its existing industry? And in other industries?
Instructions
1. Choose the organisation that you would like to focus on.
2. Read the relevant case study and also look for additional information online and in the library.
3. Review the course materials that outline how best to approach this assessment item.
4. Prepare a 10-slide Powerpoint presentation with the following headings:
o Company origins
o Industry structure
o Incumbents/ main competitors
o How did this company disrupt the market (include some data if possible)?
o Business model: Using the business model canvas compare the business model of the disruptor with the business model of their main competitors
o How have incumbents responded?
o Opportunities and challenges: Summarise what you see to be the main future opportunities for the business and some of its potential challenges.
o Provide a list of resources that you used to compile your report.
Presentation style/format
• Your submission should be made as a Powerpoint slide deck with a 10-slide limit.
• Your slide deck should follow the structure defined in the ‘Instructions’ section.
• Your responses should be written using correct spelling, grammar and punctuation. Language should be free of bias (including but not limited to race, gender, sexual orientation or disability).
• Quantitative information should be clearly described and appropriately communicated (e.g., figures and tables are appropriately labelled).
