Segmentation, Targeting, and Positioning for the Strategic Business Unit, Hyperloop
Virgin Hyperloop | Fast, effortless journeys | Virgin
In this assignment, your target market will be Japan for implementing Virgin hyperloop. Remember that your marketing strategy must directly cater to the needs and the attitudes of this specific group
Step 1
Using the following format for this assignment, identify your target market using as many bases of segmentation as possible.
List your specific target market as follows:
Base of Segmentation 1 (Geographics)
Base of Segmentation 2 (Psychographics)
Base of Segmentation 3 (Behavioral)
Base of Segmentation 3 (Demogrphics)
