Review the Volkswagen emission scandal and complete a topic based off this outline and do not add a summary of the scandal:
1. What could the company have done differently:
Before the scandal:
– CEO should have been more involved in the decision-making process
– Hostile environment for employees?
During the scandal:
– Since the problems with the vehicles were known, leadership should have made better decisions
After the scandal:
– Produce more zero-emission cars
– Win back the trust of its customers
– Repair their brand in order to branch into other countries
– Third party audits to ensure no rules are being broken and reports must be
made public
2. Alternative courses of action:
– Chose the safety of consumers over costs
– Research for better manufacturing
– Be more transparent with the public on decision making moving forward
– Establish clear ethical goals/standard
3. Recommendation:
Consider and discuss the practical implications of the recommendations for the business, such as the challenges/process of changing company culture, impact of hiring/firing decisions on talent management and cost, company financial performance and impact on customer/consumer confidence.
Company must set clear ethical standards across the board
Impact of recommendations:
Maximizing the benefit:
– Helps build customer loyalty
– Keep good employees/positive work environment
– Increase in productivity
– Positive brand image
– Creating way for more opportunities for the company
– Producing efficient cars
Minimizing the risk:
-Training on standards
-Less money spent on lawsuits
– Rewards for following standards
-Accountability
