To what extent do the websites use technical language? Do you see any examples of jargon? Give examples

Note: You need to answer all of these questions.

• What primary audiences do the two websites seem to aim for? What kind of knowledge do the audiences seem to possess about the subject matter? What are their age(s), genders, education level, occupations, and cultural background?

• Who are the secondary audiences of these websites? Who else might use information found on
these sites?

• What persuasive strategies do the websites employ to appeal to their primary audiences? Do they use claims? Do they make an effort to connect with the audience? Do they use claims? Do they present evidence to support and strengthen the claims? How have they established their credibility?

(See pages 51-56 of your textbook for more on persuasion)

• To what extent do the websites use technical language? Do you see any examples of jargon? Give examples

• How long is the average sentence in each website? How long is the average paragraph? Does this tell you anything about the audience?

• How formal/informal are their respective style? Why?

• Is there advertising? If so, what do the ads tell you about the audience?

• Do the website use tables, graphs, figures, illustrations or images? How different are they on the two websites?

Requirements

• Keep in mind that your purpose is to compare and contrast the two websites, not merely to describe them.

• Do not simply type the questions followed by your answers. Like all professional memos, this one should summarize and organize the information into coherent and well-written narratives.

• Format: Use a business memo format. See Chapter 10: Memos and Letters for examples of business memo format. You can also use a memo template in Word. Minimum word requirement: 750 words.

• Make sure to include the Websites’ URLs in your memo.

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